Monday, May 2, 2011

"LIKE" button Revealed - Think before you "like" .

Facebook is now the most powerful social network around the world but I think that now the time is demanding another shift of plates . Facebook is the most complex( yet most powerful) thing I have seen so far .
It does look simple if you look from the prospects of a lame user but a bit of deeper analysis shows how complex things goes . In this post I want to share some facts about the like button which generally we dont know . Thouth it has become one of the major sources of showing the popularity of a web page of a facebook page but it brings with it a much deeper concept .
Facebook can have some hidden motives when it makes you to click the like button.

The Good Side of "LIKE"

As I said , Like button is now one of the most popular ways to show the popularity of a webpage or a brand or community etc .It helps you to recieve updates from the perticular source after you like it as it gets linked ot your profile and you can see all the recent updates in your feed . 
Now almost every big brand , website , communiy , club etc has a facebook page and a like widget added to it so that the users can like it and add it into their profile . t is now serving a big purpose of facebook , and that is "to link the social graph ".

The Bad side of "LIKE"

All of this is just a small part of Facebook’s growing level complexity and inconsistencies. The problem is that it is getting worse. Every week, Facebook announces a new set of policy changes, or introduces a new level of complexity.
Just take the whole mess of the new Facebook “likes”. First, Facebook changed what “like” means. To me a like is an endorsement. I like you, because you are reading this article. But that doesn’t mean I want to subscribe to everything you do, and have you fill my news stream with your updates.
But, Facebook now defines liking as both an endorsement but also the act of subscribing or following a person or brand.
We now have five different types of likes:
  1. You can like a normal post on a page or profile. That is simply an endorsement, nothing else.
  2. You can like a page, which isn’t an endorsement at all, instead it is a commitment because you are actually subscribing to it.
  3. You can like an advertisement, which is also not an endorsement, but will cause you to subscribe to that brand (and any future post they might make)
  4. You can like e.g. a movie review on a website, which is just an endorsement
  5. You can like a website as a whole, which is both an endorsement and commitment, depending on how that website have implemented the like button. You will not be able to tell the difference, but website owners can decide to push updates to you, based on settings only the website owners control.
It is a mess, and it is deceptive marketing tactics. It’s like the difference of walking up to a girl, and saying “I like you” vs. “I want to marry you” - pretending that is the same thing.
Facebook excuses itself by saying that “User will understand the distinction through explicit social context,” which is a load of crap. Every usability expert in the world knows that introducing modes to distinguish identical actions are a really bad idea, and is impossible to understand.
But, they go on to say “To eliminate confusion and promote consistency, there will no longer be a way to give feedback to these types of news.”
Meaning that if you like a status update, your friends can see it, like or comment on it. But, if you like a page (and thus become a fan), your friends can see it but not comment or like it.
How is that eliminating confusion?
I’m sorry Facebook. I think your concept is brilliant, and the social world is amazing. But, if you don’t get your act together soon, you will end up like Myspace - or worse - AOL.



  1. I find it ironic that this page was liked over 100 times. :D
    Good words for warning though, thanks!

  2. @Rorschach : yes ironically its true , it brings a sense to everything that is written here . The button is tricky when it comes to big brands and names .

  3. i hope facebook not endup like myspace.or other person appear and create new social platform.